This is Wennerco

Wennerco is part of Scandinavia’s leading wine and spirits house, Anora Group. We are based in the Finnish capital of Helsinki and distribute wines across Finland. Our customers include the Finnish Monopoly, restaurants and retailers.

Passion, agility, and extensive experience enable us to succeed in the Finnish market. What’s more, being part of Anora Group grants us access to the resources of the largest wines and spirits company in the market. This unique combination of resources and agility enables us to create greater value for both customers and partners alike.

Pile of corks

Wennerco as a partner

80 years of experience

Our team has a total of over 80 years worth of experience in the wine business. We have a passion for wine and believe in offering quality to our customers, at all price points. Understanding the Finnish wine business and Finnish consumers is at the heart of what we do.

Turning data into sales

We are data driven. We have access to detailed market data and cutting-edge data analytics. This gives us unique market insights. Naturally we share our data and insights with our partners, providing them with a window to what different Finnish consumer groups enjoy. Furthermore, we support our partners in innovating wines specifically suited to Finnish market needs.

Strong route to market

As part of Anora Group we have a strong restaurant sales team. We work with all the major restaurant chains and with many leading fine dining restaurants. Anora’s digital sales and marketing team provides Wennerco and its partners with best-in-class digital sales and marketing knowhow. Wennerco’s wines are featured in Finland’s leading wine consumer platform

This is us

Managing Director

Joonas Vainio

Joonas has worked with wines for 20 years. He started his career as a sommelier but has since worked in several managerial positions in the wine trade, focusing on among other things: strategic management, product development, sales and marketing.

+358 40 588 2547Contact me

Senior Brand Manager

Tanja Ylinen

Tanja has over 20 years of experience in the spirit and wine business with a M.Sc. degree in marketing. She has had the pleasure and privilege of working with many international brands over the years, today focusing on wines. Fascinated by consumer behavior and eager to find solutions together with our partners.

+358 40 725 6048Contact me

Senior Brand Manager

Hannele Winsten

Hannele has been working for 20 years in various managerial roles in both wine and spirits business, focusing especially on business development, brand strategies and marketing activation. Her dedication and commitment have always been appreciated by our partners. She is a champagne lover and passionate about wine, food and travel.

+358 40 705 3448Contact me

Senior Brand Manager

Laura Kuusela

Laura is an international business & marketing graduate who found her passion in the wine industry where she has now worked for almost 12 years, managing different wine portfolios from all over the world. She is a determined person who likes to see tasks through to the very end, on time and to an agreed plan - a feature that has been highly appreciated by both business partners and colleagues.

+358 40 737 0450Contact me

Senior Brand Manager

Iida Seppälä

7 years of experience in the Finnish alcohol business. Iida has worked for one of the world’s biggest retail chains as an assortment manager for beverages. She also gained a lot of experience from the Finnish alcohol monopoly Alko while working there as a wine buyer. Iida loves challenges and finding creative solutions following her motto: “It always seems impossible until it’s done. You can do it.”

+358 40 846 7222Contact me

Marketing Coordinator

Pauliina Majamaa

Pauliina is efficient coordinator with excellent multitasking skills. Her background is in marketing and communications, and she has a bachelor’s degree in business administration. She organizes pr-events, coordinates promotional materials, and makes sure that all the little details are in right order. As wine lover, she loves working with different wine brands all over the world.

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Wennerco History

Our history

Wennerco was founded in 1976 by Lars Lindblom, a true pioneer in the Finnish wine and spirits trade. Wennerco has always been a forerunner; when Finland joined the European Union, Wennerco was the first company to be granted an alcohol import license and was the first to advertise wine on Finnish television. Wennerco was also the first to import wines from South Africa and from big international brands from wine regions such as California to Finland. Today we are a large but dynamic wine importer in the Finnish market, with a strong focus on the Finnish monopoly Alko, restaurant- and retail channels.

Are you a consumer? Please read more about our wines at Viinimaa.

Visit Viinimaa »

Our partners

  • Aveleda logo
  • Ayala logo
  • Blue nun logo
  • Bollinger logo
  • Cantine Settesoli
  • Casal Garcia logo
  • Codorníu logo
  • Constellation Brands logo
  • Distell logo
  • Domaine Zinck logo
  • Finca Las Moras logo
  • Kungfu Girl logo
  • Leitz Weingut logo
  • Lenz Moser logo
  • Leyda logo
  • Louis Roederer logo
  • Nederburg
  • Penfolds logo
  • Robert Mondavi Private Selection logo
  • Robert Mondavi Winery logo
  • Ruffino logo
  • Tarapacá logo
  • Trapiche logo
  • Treasury Wine Estates logo
  • Trimbach logo
  • VSPT Wine Group logo
  • Weingut Bründlmayer logo
  • Weingut Korrell logo
  • Zonin
Wennerco white logo

Visiting address: Kaapeliaukio 1, 00180 Helsinki Tel. +358 207 013 013